You’re dialed in. You see your trainer 2 x’s a week. You run 3 x’s a week. You do yoga 2x’s a week. Your waistline is NOT shrinking. Why won’t the weight come off?
Indeed, as the book ‘Pain neuroscience education’ points out, if someone is not convinced something will work they’re right; and it won’t. The most important factor in the success of any drill, any workout, any diet, any proposed change to your physical/mental state is this:  You have to understand what you’re doing and believe it will work.
What’s your why? Why matters; Why you play; Why you work.  Why you want to get fit.
I ate almost 0 processed sugar for 110 days because I wrote about it on this blog. When I was tempted to eat something sugary I declined because it would be embarrassing to fail in front of an audience. So thank you, Dear reader, for holding me accountable. In so doing I may have learned the strongest hack for accountability.
The Holidays over, the resolutions are fresh, the gyms are packed and the Trainers… business is a little slow. It runs contrary to the prevailing sentiment that our business doesn’t pick up, but never once in 20 years have I seen an uptick in business on January 2nd. Never. 
Don’t despair. The average person fails 7-12 times before finally figuring out how to create lasting change. Slip ups are inevitable, and anyone who claims to be undefeated is a liar (or Rocky Marciano). You’re going to fail. And fail. 5-10 more times (on average). To succeed we have to find a way to keep failing (and then learning/refining our approach of course).

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